Our Process
Bringing Your Vision to Life, Step by Step
Discovery
Understanding Your Vision
We start by diving into your goals, audience, and vision. Through a collaborative discussion, we ensure your story and objectives are at the heart of our creative process.
Concept Development
Turning Ideas into Concepts
Our team brainstorms and crafts unique ideas tailored to your brand. We create a detailed plan, including storyboards, scripts, and mood boards, to visualize the final product.
Pre-Production
Setting the Stage
From location scouting to casting and equipment setup, we handle all the details to prepare for an efficient shoot. Every element is meticulously planned to ensure a seamless production.
Production
Lights, Camera, Action!
This is where the magic happens! Our talented team captures stunning visuals and dynamic shots using state-of-the-art equipment and innovative techniques.
Post-Production
Bringing It All Together
Editing, motion graphics, sound design, and color grading transform raw footage into a polished masterpiece. Your input at this stage ensures the final product meets your expectations.
Delivery
On Time, Every Time
We deliver your project in the format you need, optimized for your platforms, whether it’s for social media, TV, or events.
Support & Feedback
Building Lasting Partnerships
We value your feedback and are here to provide ongoing support for future projects. Together, we grow and create impactful visuals.
Client Workflow
A client workflow for a motion graphic and animation
project should follow these steps:
Project plan
Set up a place to plan your project and include the script, ideas, inspiration, moodboards, storyboards, workflow checklist, and style frames.
Brief
Define the concept and goals of your project and list the deliverables, visual and animation references, creative direction, and style guide.
Brainstorming
Generate ideas for your project using mind maps, sketches, notes, etc.
Moodboard
Organize inspiration and references for your project using images, videos, colors, fonts, etc.
Storyboard
Visualize the sequence of your animation using sketches or images with annotations.
Style frames
Share visual concepts with your team or client using still images that show the look and feel of your animation.
Animation
Use software such as After Effects or Cinema 4D to create and edit your motion graphics and animations.
Pre-rendering
Save time by pre-rendering nested compositions into movies and replacing them with the rendered movies.
Feedback
Share your work with your client and get feedback on the animation quality, timing, transitions, etc.
Revision
Make changes to your animation based on the feedback and repeat the feedback revision cycle until the client is satisfied.
Delivery
Export your final animation in the required format and resolution and deliver it to your client.
Provides some tips on how to use software such as Photoshop, Illustrator, After Effects, and Cinema 4D for motion graphic and animation projects. Some of the tips are:
Photoshop
Use Photoshop to create matte paintings, edit textures, design boards, stitch images together, create GIFs, layout cel animations, and rotoscope.
Illustrator
Use Illustrator to create vector elements, UX design, and type design.
After Effects
Use After Effects to create logo reveals, title animations, 3D compositing, motion tracking, VFX, kinetic typography, object removal, simulation effects, template creation, slideshow design, UX/UI design mockups, web design mockups, explainer videos, etc.
Cinema 4D
Use Cinema 4D to create 3D models, animations, and simulation effects.
